In the dynamic landscape of internet marketing and online business, understanding and optimizing User Acquisition Cost (UAC) is crucial for sustainable growth and profitability. UAC refers back to the amount of money a small business needs to devote to marketing and purchases activities to obtain a new customer or user. https://k12.instructure.com/eportfolios/743469/Home/Understanding_User_Acquisition_Cost_Key_Metrics_and_Strategies_