For example, a search query “top tennis coaches in new york” indicates a vague probability a searcher might eventually buy tennis shoes if they start learning the sport. But the main intent here is to find a coach, not buy shoes. Microsoft vs. Google: el duelo de los gigantes https://socialeweb.com/story2986735/la-%C3%BAltima-gu%C3%ADa-a-marketing-search-engine-example