- It helps to easily log in with a social account and avoid remembering usernames and passwords to the account. - It can help to avoid wasting the customer's time. An exceptionally specific enable handbook is supplied alongside with the Prestashop social media login addon to configure API keys.   https://www.presta-addons-modules.com/en/front-office/prestashop-twitter-feeds-widget-for-selected-categories-and-languages.html