The article deals with holiday as social institute. stages of its institutionalization. such as emergence of need; formation of general objects and ideology proving them; development of social norms and rules;practical adoption of rules and procedures; establishment sanction system; creation of statuses and role system. On the example of Russian festive tradition the general instituti... https://www.roneverhart.com/L-Homme-Ideal-Cologne-by-Guerlain/