Customer Acquisition Costs (CAC) play a crucial role in Amazon PPC advertising because they directly determine the profitability and scalability of your campaigns. For sellers, it’s not enough to drive clicks—what matters is how much you’re spending to convert those clicks into paying customers. High CAC can quickly erode margins, especially in competitive categories, while optimized ... https://www.brandscapeventures.com/blog/amazon-ppc-customer-acquisition-uk