Digital signage performance is often discussed in terms of data. Impressions, screen uptime, and content schedules provide useful insight. In practice, human response shapes outcomes. A screen can be active, still have limited impact. Understanding this gap supports better planning. when content fits attention patterns. Limits of data-driven evaluation Logs https://andrewworknotes.dbblog.net/12859711/notes-on-how-organisations-roll-out-digital-signage